Lamborghini UrusLamborghini Urus

 Lamborghini Urus Review

Lamborghini Urus
Lamborghini Urus

This is chasing cars, and this is the Lamborghini Urus. Is it the best SUV in the world? We’re gonna find out. The Lamborghini Urus is the SUV that you buy if you love the Lamborghini brand and you want an SUV that is as close as you’ll get to a supercar at this point in time.

Design and Platform

Obviously, this thing is styled to evoke the same kind of image as Lamborghini’s famous supercars, but it is a large SUV. It sits on the same platform as vehicles like the Audi Q8, the Bentley Bentayga, and even the Volkswagen Touareg. But obviously Lamborghini has had much more than just to play with the chassis that sits beneath the Urus. This is a Super SUV, the brand calls it. We’ll be putting that claim to the test in today’s video, but we’ll also be seeing what the Urus is like to live with because the whole point of buying a supercar in the shape of a large SUV is that this needs to be able to go to the grocery store. It needs to be able to do the school pickup. That’s all important and I’ll be trialing those things today as well.

Lamborghini Urus
Lamborghini Urus

Under the Hood

But as usual, we’ll start inside the Lamborghini Urus and see exactly what you get for your money. 390 thousand dollars worth. But this one is optioned up to half a million bucks. So what does that buy you? We’ll find out shortly, but first make sure to hit subscribe down below if you haven’t already done so, as the not so subtle number plates on this Urus suggest.

Underneath the bonnet is a now familiar four-liter twin-turbo V8 engine, and this engine has been deployed across a range of premium Volkswagen Group vehicles that includes the Urus. We’ve also seen it recently in the Audi RS6 and the Audi RS Q8, and in fact, the latter car shares many components with this vehicle including its 48 Volt mild hybrid system. That’s right, the Urus is a hybrid, although it isn’t really directed at saving fuel. Instead, the 48 Volt system powers things like the active anti-roll bars in this car that give it superior handling, and it makes the air suspension even faster.

Interior Excellence

But at the heart of the vehicle is the V8 combustion engine producing 478 kilowatts of power and 850 Newton-meters of torque, headed through an eight-speed torque converter automatic gearbox to a full drive system. As we’ll see shortly, this thing works to killer effect.

It’s quite an attractive engine bay, even if all of the gubbins are covered up by this cosmetic cover. Here, the engine is individually numbered though, which is always a nice touch. When you’re spending half a million dollars on a Super SUV, you expect the interior to be among the best of any crossover on the market, and that is what the Lamborghini Urus delivers. Not just because the interior is theatrical and dramatic and the way it’s been designed, but also because everything actually just works. When you think of an Italian supercar, you don’t often think of great ergonomics, reliability, build quality being that good and yet in the Urus, probably thanks to its substantial number of platform-sharing cars that are also very good, this interior is really well made and laid out very logically. In fact, it’s extremely easy to live with. It makes this car just so relating to drive. Even when you’re not really going out to drive fast, it just works really nicely.

Tech Features and Customization

Partially that’s because the screen, the technology, the software is provided by Audi. Now Audi is the technology leader of the Volkswagen Group internally, and that’s a good thing because they make really good software. So the stuff in the Urus works. But Lamborghini does a much better job at integrating the screens. In my opinion, particularly this upper screen here where you have your NAV, you have your multimedia, it’s inset into the dash, which keeps the reflections off it, and it just looks more tightly integrated to me. Similarly, the lower screen where you’ve got your climate controls and where you write your destination for the navigation. For example, it’s gorgeous and flush here in this carbon fiber trim.

Similarly ahead of the driver, we’ve got digital gauges. That’s basically Lamborghini’s version of the Audi virtual cockpit that works well and we do have some unique Lamborghini fonts ahead of the driver. Sadly, the fonts here in the central screens are just the same as in an Audi. I think that would have been an area where there could have been some cool customization.

Lamborghini Urus
Lamborghini Urus

Luxurious Touches and Costs

But the rest of the interior is just beautifully screwed together and comfortable like the seats are really genuinely comfortable and supportive. They are made out of fine apple leather green stitching in this car to match the Verde Mantis paint. Similar patterns here in the steering wheel, which is flat-bottomed. We’ve got the Tricolor Italian flag perforated leather gorgeous little metal strip at the zero-degree mark. No Alcantara on the wheel, which is great. It is on the headliner and in the door cards, but there’s virtually no other Alcantara in this interior. What there is a lot of is carbon fiber. Obviously it’s not weight-saving, but it does suit this car. It looks good. I’d probably go for it.

Also down here. We have this whole panel which is unique to Lamborghini. We’ve got this complicated gear shifter arrangement. Of course, like any Lamborghini, Drive is selected by pulling a paddle. Everything else is done down here.

I love the theater of having to lift this little cockpit panel here in order to start the engine. Then we’ve got a significant range of customization in terms of drive modes, all of which have dramatic Italian names, custom modes, the ability to change your drivetrain, steering and damper settings on the fly, which is always very cool and we have other nice touches like leather everywhere. Lamborghini scripted ahead of the front passenger, real cold metals used around the cabin and things like massaging, cooling, and heating in the front seats. But unlike the Audi RS Q8 with which this car shares many components, not everything is standard. In fact, you have to pay a lot for common options that would be standard fit on an Audi, Mercedes, or BMW. So it’s probably a good point to go over the actual cost of this car which starts at 395 thousand. But you have to pay extra for things like the paint. Obviously, that’s, you know, going to cost more. It’s a gorgeous deep green 17 thousand dollars, the 23-inch wheels, 10 thousand.

Options Galore

Panoramic roof almost five and a half 1000 dollars, the black styling package outside 3700 dollars, the electric seats with ventilation and massage 5800 dollars, the carbon fiber inside the best part of 10 thousand dollars. The Bang & Olufsen Advanced 3D sound system is nearly 12 thousand dollars. Off-road modes with trailer prep just over a grand ambient lighting almost 6 thousand dollars in the interior of the car and the power tailgate 1600 dollars.

This car has over 100 thousand in options. You

can get a whole ads for a wagon for that much money breathing the total before driveway costs to 400 and 97800 and three dollars

. Certainly not cheap. But it’s a Lamborghini. If you’re already walking in the door of a Lamborghini dealership. I don’t think you’re going there for value for money. In any case, up front, it’s truly luxurious. Let’s check out the second row.

Practicality and Space

Lamborghini Urus
Lamborghini Urus

The Urus is the most practical Lamborghini ever made, not that that’s a very high bar. The Diablo and the Countach were not very well known for being easy to get in and out of, but it couldn’t be any more different in the Urus, which is actually very spacious. In the front and in the back, you can see that for myself. At six foot I’ve got heaps of room, headroom no problem, another couple of inches leg, room generous, toe room good. Even though that seat is on the deck and you could get someone in the middle, there is a 5th seat belt buckle, even though it is a bit of a perch.

We have a flip-down armrest. We’ve got cup holders, we’ve got air vents, got four climate zones in this car. We’ve got two more tall vault sockets here in the back as well. Plus, you know, beautiful materials carrying through to the second row. This is truly a family Lamborghini. There’s plenty of room in this car. Yeah, it basically gets full marks apart from the lack of USB ports here in the back.

Exterior Appeal

Heading around the back of the Lamborghini Urus, you find arguably this SUV’s best angle. I actually, you know what, when I first saw photos of the Urus. I thought. Oh my God, what have they done? But in the flesh, I actually think it’s a rather good-looking car. I’m not sure if Verde mantis, this special color on the car I’ve brought along today is the one I would go for. I actually think the black with silver accents in a Urus tells the story really nicely, but it’s an incredibly emotional-looking car. Gorgeous Lamborghini script along the back. It doesn’t actually say Urus on the car, which is quite interesting, but of course, anybody that’s in the know will know.

Black accents You Can Do Silver instead.

 

Practicality and Boot Space

What you can also do is a power tailgate, but you have to pay for it. This car might be nearly 400 thousand dollars before you add options, but you will need to spend 1600 to grab that feature, but it does open up to reveal a remarkably practical boot. The Urus has a 616-liter cargo space which means you’re going to be able to get several large suitcases in the back as I’ve done, you get several sets of golf clubs. You’ll get skis because you can fold down those rear seats. We’ve also got a gorgeous Alcantara cargo cover or cargo blind with green stitching. The attention to detail in the Urus is really something else and like other vehicles on this platform with air suspension, there are actually controls here in the boot to lower or raise the rear ride height of the car to make it easier to load. You do also get this chrome finisher here to help you try and protect the paintwork, but I think it goes without saying that given this vehicle rolls on twenty-three-inch wheels in order to fit over the brakes, you don’t get a spare wheel with this car. You do get controls to close the boot or closer unlock the vehicle. But of course, at this point, it’s time to get into the driver’s seat of this Super SUV and see just what makes the Urus so special to drive.

 

Driving Experience

So the Lamborghini Urus what’s it really like to drive? Well going into this at a couple of varying expectations. The first was the knowledge that the Urus sits at or near the top of the tree that contains a lot of cars have already driven everything from the Audi Q5 to the Touareg to the Q7 and Q8, the Porsche Cayenne, Bentley Bentayga. The Urus is in good company and that would be the Volkswagen group’s MLB platform. That being said, most of the cars on this platform are customized in one way or another, and particularly this one. That’s because Lamborghini obviously aren’t going to just spit out an SUV that feels like a Volkswagen Touareg to drive. On the contrary, out of all the vehicles on this platform I have driven the Urus feels the most bespoke by far, and that’s not just the fact that it looks very different outside and also inside. It’s everything about the dynamics. There are some common elements and some common phenomena, but the way this vehicle rides and handles is very special and it doesn’t feel like a Porsche or an Audi you. It has its own thing going.

 

Performance and Handling

Obviously, this is a very different vehicle to what Lamborghini normally produces. There was, of course, the LM002 back in the day Hummer-style military vehicle but that wasn’t really an SUV in the way that we think about them now. Lamborghini’s specialty is low-slung, highly compromised supercars and we’re sitting in a large SUV that already in today’s video we’ve figured out is comfortable, refined, sophisticated and capable of carrying five people and their luggage. So it’s quite a departure for the brand. And yet there’s plenty of Lamborghini cues, not just the engine, which certainly feels up to the job of being a Lamb.

But also just the really balanced and interesting and engaging handling that gives you plateaus to discover. You can drive this thing in traffic to the grocery store and it’s entirely calm and easy. But as you dial up the animal, the different soul modes of the car, they’re not just drive modes, it’s the soul of the vehicle man. Lamborghini says. The going gets more and more serious and there’s higher and higher levels of ability in this car that you can tap into. Now the road modes do get progressively very stiff in sport and then coarser. But with the ego mode you’re able to customize something that suits Australian broads to a T. And that is the sportiest engine settings and gearbox settings and all-drive and stability control the loudest exhaust, but the softest suspension and the most comfortable steering. That’s a setup that I found works terrifically on the roads I like to test cars on because even in its softest setting, the Urus is still very, very controlled through the standard fit air suspension, adaptive air suspension.

You actually get this beautiful mix of great body control but really tremendous compliance. This vehicle rides on twenty-three-inch wheels and pure P Zero tires, not a combination that anyone would say was designed out of the box for comfort. And yet the ability of the Urus to soak up imperfections in the road and just carve a track for itself is effectively unparalleled in SUVs. You can tell that is where substantial expense in this expensive car goes into, and that’s the development of a suspension package that’s able to turn rough Australian tarmac into a circuit that the Urus is able to devour and let you enjoy. A BMW X5 M and X6 M cannot do that to the same level, nor can a G 63 Mercedes

 

Lamborghini Urus in India: Price, Purchase, and Import Guide

Price:

The Lamborghini Urus in India starts at *Rs. 4.18 crore (ex-showroom)* for the Urus S variant and goes up to *Rs. 4.22 crore (ex-showroom)* for the Performante variant. This translates to approximately $511,000 to $519,000 at today’s exchange rate.

Purchasing:

Lamborghini has official dealerships in major Indian cities like Delhi, Mumbai, Bangalore, and Hyderabad. To purchase a Urus, you can:

Contact your nearest Lamborghini dealership: They can guide you through the process, including customization options, finance options, and delivery timelines.
Online configurator: Lamborghini offers an online configurator where you can customize your Urus and get an estimated price.
Contact an import specialist: If you’re interested in importing a specific Urus variant or trim not available in India, you can work with an import specialist who can handle the legalities and logistics.

Importing:

Importing a Lamborghini Urus yourself can be complex and involve significant costs. Here’s a basic overview:

Find a Urus: You can source the Urus from a dealer or private seller abroad.
Get an import license: Apply fo an import license from the DGFT (Directorate General of Foreign Trade).
Homologation and certification: The Urus needs to be homologated and certified to meet Indian emission and safety standards.
Customs clearance and taxes: Pay customs duty, GST (Goods and Services Tax), and other applicable taxes.
Registration:* Register the Urus with the RTO (Regional Transport Office).

Important points to remember:

Importing can be significantly more expensive than buying from an official dealer due to additional costs like homologation, certification, and taxes.
The import process can be time-consuming and require expertise in navigating regulations and paperwork.
Consider the warranty and after-sales service if you import yourself.

Additional Resources:

Lamborghini India website: [https://www.lamborghini.com/en-en](https://www.lamborghini.com/en-en)
Indian car import regulations: [https://www.acko.com/car-guide/how-to-import-foreign-cars-to-india-procedure-guidelines/](https://www.acko.com/car-guide/how-to-import-foreign-cars-to-india-procedure-guidelines/)

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